Qiaodan Sports Company Ltd. has been profiting by illegally using “Qiaodan,” Mr. Jordan’s Chinese alias, on its marketing materials and products since the 1980s, Mr. Jordan said in a prepared statement Thursday.
Qiaodan Sports, based in China’s coastal province of Fujian, sells athlete-branded basketball shoes and jerseys in its 5,715 retail outlets in China and is preparing to raise nearly 1.1 billion yuan ($175 million) in a public listing in Shanghai.
The company said it has the exclusive right to the Qiaodan trademark and is operating “in accordance with Chinese laws.” A Qiaodan Sports spokesman declined to comment further.
“I feel the need to protect my name, my identity, and the Chinese consumers,” Mr. Jordan said in a video on a website devoted to his claims against Qiaodan Sports. “It’s not about the money. It’s about principle — protecting my identity and my name,” he said, adding that any awards would be invested in promoting basketball in China.
http://blogs.wsj.com/law/2012/02/23/michael-jordan-sues-chinese-sportswear-chain/
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