Perhaps a differentiator in the marketplace for Yahoo!? This could be a good test of what importance consumers place on privacy.
http://hosted.ap.org/dynamic/stories/U/US_YAHOO_DATA_SECURITY?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT&CTIME=2013-11-18-17-45-08
Monday, November 18, 2013
Yahoo! Proposes Encryption Of All Consumer Data
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