Saturday, September 3, 2011

Bob Lutz rejoining GM as a consultant

Bob Lutz is one of the iconic, "larger than life" executives in the automotive industry. After joining GM in 2001, he helped revitalize their line-up, helping push the Buick LaCrosse, Chevrolet Equinox and the relaunch of the Camaro.  (Among the ones he had his hands in were some real dogs as well,  like the Pontiac Solstice, but even there the Solstice was a stylish looking sports-car at an attractive price point; like a lot of GM, the problems rested elsewhere, such is in quality and in the broader issues with the Pontiac brand itself.)

In any case, the 79-year old is a font of ideas and energy, and GM is smart to bring him back in some capacity.


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