Wednesday, August 17, 2011

Top Ten Myths Regarding Ratings/Reviews

As someone who, for close to ten years, was with the ratings company, J.D. Power and Associates, the subject-matter of market research and rankings still remains of great interest to me. Earlier today, I stumbled on this very interesting posting on LinkedIn, by an executive at I have no connection or previous experience with the firm or the author of the posting, but the longer-form research article (accessible through the link below) nails most of the key issues.



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