As someone who, for close to ten years, was with the ratings company, J.D. Power and Associates, the subject-matter of market research and rankings still remains of great interest to me. Earlier today, I stumbled on this very interesting posting on LinkedIn, by an executive at Reevoo.com. I have no connection or previous experience with the firm or the author of the posting, but the longer-form research article (accessible through the link below) nails most of the key issues.
://www.linkedin.com/groups/Top-10-Myths-Ratings-Reviews-1772348.S.66530429?view=&gid=1772348&type=member&item=66530429&trk=EML_anet_di_pst_ttle
Wednesday, August 17, 2011
Top Ten Myths Regarding Ratings/Reviews
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