Tuesday, December 27, 2011

comScore's 2011 Social Media Report

Some very interesting data and insights from this important report, including:

1) In terms of adoption,  Facebook's penetration in North America is about as deep as it is going to get; the growth is in Latin America, Asia and Africa.  But growth opportunities still remain for existing  North American customers in the form of new product offerings.

2) Email usage is declining rapidly overall but dramatically so among younger users.  What would be useful to examine is how is the broken down relative to business uses vs. personal uses.   Clearly business uses of social media trends way behind personal uses; the question is for how long and to what degree?

3) In 2007, only 6% of online activity was in social media; four years later that figure has more than tripled.



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