Friday, December 30, 2011

Sears to Close Between 100 and 120 stores

This is very sad, though, not surprising news. Sears has been sucking wind for some time. Turn around artist Edward Lampert who supposedly was going to revitalize both the Sears and K-Mart brands is eating a big slice of humble pie.

I must say that the few occasions I have had to walk into a Sears store over the past several years (the one in Thousand Oaks, CA comes immediately to mind) has always been eye-opening. Why? Because there were never any customers in there with me. I mean, none. Nada. Nunca. It felt like a vacant Department Store movie studio set.  Come to think of it, I don't know anyone that shops there.  Certainly nowhere in the league of Wal-Mart, Target, and Costco.

I am afraid that this announcement is a major milestone on the death road of this faded, but still iconic, American brand.


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