Monday, November 7, 2011

Congressman Respond to Verizon Program regarding Targeted Advertisting

Congressmen Edward J. Markey (D-Mass.) and Joe Barton (R-Texas) released responses today to the inquiries they sent to the CEOs of Verizon and Verizon Wireless regarding a newly created program concerning targeted advertising of its customers. In recent Service Updates sent to Verizon and Verizon Wireless customers, the companies described their plan to use additional types of customer information to create business and marketing reports and tailor advertisements based on a customer’s geographic area. Verizon and Verizon Wireless also indicated they would share customer information with outside companies for their marketing reports, including information about which websites customers visit and the location of consumers’ devices. According to the new company policies, consumers would have to opt-out of these programs to be excluded from these practices.  Reps. Markey and Barton wrote to the companies to get further clarification on the program and ensure safeguards for consumer privacy


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