Monday, November 28, 2011

Malls Put End to Tracking Shopper Movement Based on Cell Phone Location

The Promenade Temecula in southern California and Short Pump Town Center in Richmond, Va., launched a survey on Black Friday, tracking shoppers' movements by monitoring the signals from their cell phones. However, after Senator Charles Schumer (Democrat) of New York intervened, the malls, put a halt to this ill-advised decision. This again is an example of the tempting desires of businesses to acquire available data, facilitated by technology, though they must be ever mindful of the privacy implications and the negative publicity that emerges after the proverbial fit hits the shan. 


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