Thursday, January 5, 2012

Holding Your Nose: Judge Rakoff Grants Preliminary Injunction Against Clorox over Fresh Step Cat Litter Commercial

U.S. District Judge Jed S. Rakoff  has granted a preliminary injunction to Church & Dwight Co., the maker of Arm & Hammer products, in a dispute with The Clorox Co. over a commercial for its Fresh Step cat litter.
In particular, the judge criticized the reliability of an in-house test conducted by Clorox, known as a “jar test,” to support its claims that carbon better eliminated “cat malodor” than baking soda.


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