Holding Your Nose: Judge Rakoff Grants Preliminary Injunction Against Clorox over Fresh Step Cat Litter Commercial

U.S. District Judge Jed S. Rakoff  has granted a preliminary injunction to Church & Dwight Co., the maker of Arm & Hammer products, in a dispute with The Clorox Co. over a commercial for its Fresh Step cat litter.

In particular, the judge criticized the reliability of an in-house test conducted by Clorox, known as a “jar test,” to support its claims that carbon better eliminated “cat malodor” than baking soda.

http://blogs.wsj.com/law/2012/01/04/judge-grants-blocks-ad-in-cat-litter-fight/